Jonathan Joseph Rosse
Branding, Brand Guideline, Digital Design
Branding, Brand Guideline: Raisa Torres
Digital Design: Marcel Singer
For Jonathan Joseph Rosse’s new Jewellery brand we took care for the Identity and Brand Guideline.
The branded symbol of the scarab, inspired by the ancient religion of Egypt, was associated with the divine manifestation of the early morning sun, Khepri, whose name was written with the scarab hieroglyph and who was believed to roll the disk of the morning sun over the eastern horizon at daybreak.
Since the scarab hieroglyph, Kheper, refers variously to the ideas of existence, manifestation, development, growth, and effectiveness, the beetle itself was a favourite form used for amulets in all periods of Egyptian history.