GHYCZY
Amsterdam, Swalmen
2019 - 2022
Creative Direction, Brand Architecture, Brand Guideline, Editorial Design, Digital Design, Website Build, Social, Campaigns
Creative Direction, Brand Architecture, Brand Guideline, Editorial Design: Raisa Torres
Editorial Design, Digital Design, Website Build, eCommerce, Curated Social, Campaigns: Marcel Singer
GHYCZY is a family heirloom, founded in 1972 by acclaimed architect and designer Peter Ghyczy whose prolific career has pioneered techniques of furniture making that have influenced the design industry for 45 years.
Today, GHYCZY, still remains a luxury brand for design lovers with its timeless design, meticulously sourced materials and articles which are handmade by a selected group of bespoke artisans. Resulting in a collection of furniture that is a culmination of technical mastery, conventional luxury and to be enjoyed comfortably.
Over the past 50 years the GHYCZY collection has grown organically from Peter Ghyczy’s relentless creativity and innovative spirit. His designs were constantly evolving, but the entire collection is united by the trademarked casting and clamping techniques of solid material that he personally developed. These groundbreaking methods not only paved the way for new modernist design expressions, it also allowed for minimal use of material.
Inspired by his travels and migration, the distinct GHYCZY aesthetic captures Peter Ghyczy’s unique cultural heritage and his eclectic, elegant eye.