Via the medium of design we connected the aspects of science, technology and art.

Inspired by Korean calligraphy, wide, rough brushstrokes in Black are combined with fine nearly fragile lines resonating in their details the human shape. Art Director Raisa Torres created a series of hand drawn artworks, balancing the lines and forms of the human spine in analogy of geometrical forms, in Nature and in Art objects like the iconic floating elements of mobiles from Alexander Calder.

The physical building of the praxis with its three floors got symbolized by a signature icon, with a nearly ephemeral character.