The Collective Studio /
Re-Branding, Brand Extension, Brand Artworks, Brand Guideline, Editorial Design, Digital Design, Website Build
Re-Branding, Brand Extension, Brand Artworks, Brand Guideline, Editorial Design: Raisa Torres
Digital Design, Website Build: Marcel Singer
The Vision of The Collective Studio / is to create a global community of like minded people with a shared set of values and mindsets, advocating the importance of deeper human relations and sustainable living.
We were asked to create a new unique Visual Language and Corporate Identity for the Collective Studio / and The Collective Space /.
The design of the branding is the connection between the Values summarizing in The Collective Knowledge and the Business Model of The Collective Studio. The sacred geometry is developed out of the numbers of the Values, 6 in the sum, here represented by each of the different 6 spheres, like Integrity, Diversity, Innovative, Bold, Meaningful and Timeless.
In the Platonic Solids the Universe represents the Dodecahedron, the Space, the Sphere created out of the 5 pointed base. The branded Cosmic Geometry starts with the base and to the same time with the holistic cosmic sum – the universe – The Collective Knowledge, a 5 pointed star pentagram.
THE COLLECTIVE SPACE / is a physical extension of The Collective Studio’s vision to promote and explore new forms of interaction in the field of design, the arts and contemporary culture.
Located in the heart of Amsterdam, the Jordaan, the platform covers a surface of 250 sqm and it provides an in-house residency. The space, intentionally neutral, adapts and transforms itself according to the projects presented, in order to respond to the specificities of different media.